Be clear, Be smartPerformance Marketing Network on Blockchain
EARNET is an innovative platform for internet advertisement.
By using EARNET, existing issues in performance marketing can be solved by next generation technology such as blockchain and AI.
Technology to Support EARNET
Various performance-related factors are recorded on our blockchain. (i.e. consumer actions, dates of actions, transaction results and reasons for results, etc.) so that we can provide transparency in the marketplace.
We will develop AI technology to automate and simplify the action approval process.
By utilizing our AI, phone conversation analysis and location-based service can be used throughout the action approval process, resulting in the creation of a variety of new performance measurements.
Known Issues Current System
Action approvals are NOT transparent at present because of human bias.
Exploitative practices by intermediaries have been, and are still, a persistent problem.
The cash conversion cycle is too time-consuming. Additionally, minimum charges can create problems for media.
Solution EARNET Solution
Various performance-related factors are recorded on our blockchain as unchangeable data in order to bring about transparency in the marketplace. For performances formerly judged by human (i.e. phone conversation and store traffic), the action approval process will be automated by our AI and location-based service analysis.
In the existing performance marketing, there are Publishers (including individuals), Merchants, and intermediaries (ASPs) that connects them. Although some mediating process is necessary, EARNET will reduce the intermediate fee as much as possible by automating the action approval process and payment through the use of AI and smart contracts (SCs).
The complicated triangle relationship between Merchants, ASPs, and Publishers cause reward payment cycle to get delayed. Also, due to the minimum payment threshold, small media and individual bloggers are often unable to receive reward. On EARNET, rewards are paid in tokens on the spot when the action gets approved, so the only transaction time it requires is the data transfer time between wallets.
EARNET is a platform for decentralized advertisement marketing, in which Merchants and Media Publishers can connect directly without intermediaries.
- (1) Media publishers can select the product and service advertisements from
Merchants that they wish to promote on their sites and blogs from Merchants.
- (2) Consumers view ads published by Media.
- (3) Consumers perform an action set.
(i.e. purchasing services and products, applying for membership, etc.)
- (4) EARNET tokens are paid to Publishers from Merchants as Consumers' actions are approved.
Quality Controller: Gains EARNET tokens as rewards for controlling quality across the platform.
(i.e., reviewing advertisement quality.)
Yoshihiro Horiguchi CEO
Norito Higa CTO
Daiki Masumura CMO
Ryuta Endo COO
Kazumitsu MinatoBlockchain Engineer
Jun KanaiFront-end Engineer
Kei YamamuraTechnical Manager
EARNET alpha release
EARNET beta release
EARNET, AI alpha, and GPS Tracking functionality release
AI and GPS Tracking functionality update